![]() We’re judging how warm and trustworthy the person is, and that’s trying to answer the question, “What are this person’s intentions toward me?” And we’re also asking ourselves, “How strong and competent is this person?” That’s really about whether or not they’re capable of enacting their intentions.”īottom line: Social selling is about establishing credibility and giving prospects a reason to trust you. When we form a first impression of another person it’s not really a single impression. Social Psychologist Amy Cuddy does a great job explaining this phenomenon: In a series of experiments studying judgment from facial appearances, Princeton psychologists Janine Willis and Alexander Todorov found it only takes 100 milliseconds to form an impression of someone from just looking at a photo of their face.Ĩ0 to 90 percent of that first impression is based on just two qualities - trustworthiness and competence. ) LinkedIn in your inbox Get instant insights from your inbox sidebar Try Yesware Free Social Selling 101: What Research Says About First Impressions ( PS - Already have the perfect photo? Skip down the page to check out our LinkedIn, Twitter, and Gmail-specific instructions. Let’s take a look at the data and science behind these recommendations. Here’s everything we’ve found about what goes into the best LinkedIn profile photo and what to avoid, all backed by data.īut don’t just take our word for it. Good news, social sellers: There is research out there about the specific types of profile photos that have the biggest impact on first impressions. So how do you win someone over in less than a second? And studies have shown it only takes one-tenth of a second for someone to draw conclusions about you based on your photo.īecause when it comes down to it - before viewers can even get to your LinkedIn summary, your picture is the first thing they see. ![]() The answer matters nearly half of B2B buyers will browse your LinkedIn profile. After all, words alone may not always be enough to capture the full picture of who you are and what you can offer to others.What does your LinkedIn profile picture say about you? Take the time to select a thoughtful background image so you can reinforce your personal brand, convey what makes you unique and differentiate yourself from the sea of other professionals out there. Images are often more powerful than words alone. Your LinkedIn profile’s background image is your opportunity to create a positive first impression that matters. Once you’ve decided on what sort of photo to use, simply follow these LinkedIn’s instructions to edit your background photo on your profile.Ĭustomize Your Background Image To Stand Out You can also create custom background images on sites like Canva or Visme. Popular CC0 sites include Unsplash or Pexels where images tend to feel more current and natural. ![]() These images are free and legal for you to use. Instead, consider using attribution-free CC0 Creative Commons images. However, this tends to be quite expensive, and staged stock images can often look a bit dated or artificial these days. If you don’t already have a photo you’ve taken yourself or photo you have explicit permission to use, you could purchase a photo from stock image sites like Getty or Shutterstock. Simply using a photo you quickly find using Google Images isn’t the best way forward because those images aren’t always legal to reuse. Once you decide on what type of image you want to feature as your background image, you need to then find an actual photo you have the rights to use. Boggs states, “ While photos of things like laptops, cups of coffee and keyboards can look overused and cliche, abstract images or textures can make your profile stand out without looking inauthentic.” She says you should choose a texture that invokes a feeling you want your audience to associate with you. You could also consider some sort of abstract texture. “ Choose a color that matches your personality, or if you’re a business owner, choose a color that matches your brand colors.” “Even just another color can help you stand out in a sea of LinkedIn blue,” according to Debra Boggs, Cofounder of D&S Professional Coaching. If all else fails, you could simply use a color other than the LinkedIn default blue to give your profile a more considered feel.
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